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Design Critique: Products for People


Encouraging usable designs for a better customer experience.

Jan 27, 2010

Serena Rosenhan and her husband, Blair, join Tim for a critique of the Betty Crocker BC-1957 waffle iron. Part one of this episode is a very informal, out-of-the-box usability test recorded live in the Rosenhan kitchen on a sunny Saturday morning as Serena and Blair cooked brunch for Tim.

Part two, which occurs around 42 minutes into the episode, was recorded several months later when Serena had used the waffle iron again and could join Tim via phone for a "longitudinal review" as we like to do here on Design Critique. Even something as simple as a waffle iron has numerous areas of needed improvement or, in the case of the vertical storage ability of this unit, areas of impressive innovation.