Sep 19, 2007
Virtually all products, from food to electronics, come
in some type of packaging. Who designs the customer experience of
packaging and how? Join Tim on his visit to the Michigan State
University School of Packaging.
The school's website is www.packaging.msu.edu.
Addresses for Dr. Bix, Joe, and Javier are as follows (remove spaces and exchange AT for @ before sending):
Dr. Bix: bixlaura AT msu.edu
Javier: cjd AT msu.edu
Joe: fairjose AT msu.edu
Rousseau is a psychologist who does warning research. A citation
for one of his publications is:
Rousseau, G. K., N. Lamson, et al. (1998). "Designing Warnings to Compensate for Age-Related Changes in Perceptual and Cognitive Abilities." Psychology & Marketing 15(7): 643-662.
Kea told us about the MX East conference in Philadelphia this October:
http://adaptivepath.com/events/2007/oct
Serendipity strikes! Fast Company magazine's article on the new Barbie packaging is here:
http://www.fastcompany.com/multimedia/slideshows/content/mattels-123-barbie.html
The school's website is www.packaging.msu.edu.
Addresses for Dr. Bix, Joe, and Javier are as follows (remove spaces and exchange AT for @ before sending):
Dr. Bix: bixlaura AT msu.edu
Javier: cjd AT msu.edu
Joe: fairjose AT msu.edu
Rousseau is a psychologist who does warning research. A citation
for one of his publications is:
Rousseau, G. K., N. Lamson, et al. (1998). "Designing Warnings to Compensate for Age-Related Changes in Perceptual and Cognitive Abilities." Psychology & Marketing 15(7): 643-662.
Kea told us about the MX East conference in Philadelphia this October:
http://adaptivepath.com/events/2007/oct
Serendipity strikes! Fast Company magazine's article on the new Barbie packaging is here:
http://www.fastcompany.com/multimedia/slideshows/content/mattels-123-barbie.html