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Design Critique: Products for People


Encouraging usable designs for a better customer experience.

Mar 31, 2012

The GoldStar MA6511W microwave oven is a triumph of kitchen appliance interaction design. Featuring only two mechanical controls that are all too rare in an age of overly-complex digital designs, the MA6511W deserves as much praise as can be put into this 16 minute episode. The adjective "intuitive" is often over-used, but it applies to this small microwave oven.

Microwaves are functionally simple devices often made difficult to use by manufacturers who put frivolous features and buttons on something that doesn't need to be complex. A mad dash for "features" at the expense of audience needs and usability is common in microwave oven design, but GoldStar's design team tightly focused this oven for a particular audience (re-heating in space-cramped kitchens) and did NOT try to please everyone. The result is a wonderful appliance that has also proven very durable--7 years of trouble-free service at the time of this episode's publishing.

The How Stuff Works website referred to in the episode has some podcasts you might be interested in:
http://entertainment.howstuffworks.com/hsw-shows/hsw-podcast.htm