Jul 1, 2011
Time for another wordcast episode, this time on ROI. Chad
Esselink from the Ford Motor
Company joins Tim Keirnan for a discussion on calculating
return on investment for UX projects and forming a usability team.
While at Ford, Chad used case studies backed with return on
investment calculations to get buy-in from his superiors to create
the Creative Design & Usability team.
We all think we know about usability's ability to cut costs, but Chad tells us that increased throughput is just as important (and quite different). When should we use one and not the other while attempting to persuade executives that usability pays for itself and more?
Throughput. Cost cutting. Know the difference! And no, I'm not going to tell you in the show notes, you have to listen.