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Design Critique: Products for People

Encouraging usable designs for a better customer experience.

Mar 27, 2008

They're back! In part 2 of our wordcast episode on card sorts, recorded mid-December of 2007, Tim Keirnan, Larry Rusinsky, and Chris Farnum discuss conducting the sort, what we might do with the data afterwards, and what the end result of the card sort can be. We also mention the following applications that can help you do card sorts:

Optimal Sort (
Card Zort (
Web Sort (

Here's another one:
uzCardSort (

The websites Tim and Chris mention during one of the occasional side discussions are:

Note how the Mini Cooper website for the United States differs from the Canadian one. Interesting how a company assigns different content and structure to one audience versus another.

Don't forget Internet User Experience 2008 to be held next week:

Email from listener Dan completes the episode.