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Design Critique: Products for People

Encouraging usable designs for a better customer experience.

Jan 29, 2008

At User Interface 12, Timothy Keirnan interviews Kim Goodwin, Vice President and General Manager of Cooper, on November 7th, 2007. Kim's presentations at User Interface 12 were "Integrating Design In Your Organization" and "Essentials Of Interaction Design".

Points discussed include:

* Gardening as a metaphor for introducing improved design processes into an organization

* How the folks at Cooper define "design"

* Kim's advice to isolated practitioners who are attempting to improve the design processes at their workplace, and how to maintain focus when your efforts start succeeding!

* Abundance thinking versus scarcity thinking, and the need for taking risks when trying to innovate

The books written by Alan Cooper are About Face and The Inmates Are Running The Asylum.

You can find Cooper's website at

After the 15 minute interview, Tim concludes the episode with some feedback received from listeners.

Special thanks to User Interface Engineering ( for making this episode possible by sponsoring Design Critique at UI12.