Tim and Tom interview Stephanie Rosenbaum, founder and president of
, in her Michigan
office. Since the late 1960s, Stephanie and her company have helped
clients make products easier for customers to use.
The interview topic is categories of return on investment for
user-centered design. Be sure to read the full chapter on it that
Stephanie co-wrote with Chauncey Wilson in the second edition of
Cost-Justifying Usability, ISBN 0-12-095811-2.
Also, the international conference for the Usability Professionals
Association is coming up in June. You can learn more about it at
Finally, our house band, Peter Grey, sings To Edgar.